Giorgio Armani, designer of timeless fragrances, unveils his new fragrance; MY WAY. Through meaningful connections with others, one finds the path to the truest version of oneself. I AM WHAT I LIVE. MY WAY is inspired by the genuine search for meaning and authenticity that lies outside oneself, ultimately creating a more profound way of being. Through the influence of serendipitous encounters and new experiences, one discovers one’s own multifaceted depths. Intimate yet universal, “I am what I live” encapsulates this ethos.